Use plain 'Add to Cart' / 'Buy Now' button copy

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Swap clever or creative button text for plain 'Add to Cart' or 'Buy Now'. Shoppers want clarity, and simple action copy converts better.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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