Cart: positive nudge, shipping times/cost, savings, returns, payment icons

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Fix ATC-to-checkout drop-off with a positive nudge ('perfect choice for you'), shipping times and cost, savings and return info, and payment methods.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$127,867 per month

Added arrows to cart upsells and a delivery window line in the cart

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$57k/month

Added tiered spend rewards in the cart (free shipping + bonus items)

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$27,000/month

Cart redesign with free shipping incentive and less friction to checkout

CartShipping & delivery messaging@oliverkenyon

A

→

B

+23.8% revenue per visitor

Cart drawer: dispatch/returns/payment block under checkout, size dropdown

CartMoney-back guarantee & returns@oliverkenyon

A

→

B

+7.70% revenue per visitor

Added payment method icons directly below the checkout CTA in the cart

CartPayment icons, express checkout & BNPL@DaveDiederen

A

→

B

+13.93% revenue per visitor

Changed cart copy from 'Free shipping will be applied at checkout' to 'Congrats! You unlocked FREE shipping!'

CartShipping & delivery messaging@DaveDiederen