Matched the landing page to the ad messaging

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Matched the landing page to the ad messaging. Josh claims Profit per click doubled; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

Idea, no result yet

Duplicate the PDP per avatar/angle

Landing pageReviews & star ratings@kasper_dolk

A

→

B

Idea, no result yet

Question-led blog-style LPs for Google Ads

Landing pageHeadlines, product titles & copy@kasper_dolk

A

→

B

Idea, no result yet

Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles

Landing pageReviews & star ratings@joshtCRO

A

→

B

Idea, no result yet

Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form

Landing pageHero & above-the-fold section@joshtCRO

A

→

B

Idea, no result yet

Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs

Landing pageUGC & product video@joshtCRO

A

→

B

Idea, no result yet

Platform-specific landing pages (Google branded vs Facebook)

Landing pageFree gifts & gift with purchase@kasper_dolk