Add a Problem > Solution > Result section with before/after

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

For supplements, add a section that combines before & after with the product as the vehicle: problem, your product as the solution, then the result.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$100,000/month

New landing pages with previews and package pricing for a VR/AR learning brand

Landing pageProduct images & gallery@oliverkenyon

A

→

B

Conversion rate 1.6% to 9.52%

Landing page overhaul with ordering steps and client proof for a print brand

Landing pageBenefit, problem, how-it-works & results sections@oliverkenyon

A

→

B

+26.72% revenue per visitor

Moved the week-by-week results timeline higher up the listicle/landing page

Landing pageAdvertorials, listicles & presell pages@DaveDiederen

A

→

B

+16% conversion rate

Moved the 'How it works' section further down the page so higher-engagement sections sit higher

Landing pageBenefit, problem, how-it-works & results sections@peterac_

A

→

B

+259.7% revenue (2.5x), no extra marketing spend

Long-form LP flow: header, why, featured review, offer, reviews, how, comparison

Landing pageReviews & star ratings@kasper_dolk

A

→

B

Idea, no result yet

LP headline concepts: 'X Reasons Why 1000s Are Switching', '21 Day Transformation'

Landing pageHeadlines, product titles & copy@kasper_dolk