PDP: benefit subheading, feature icons, 3 benefits, 'Recommended by doctors'

Test ideaProduct page · 2022-10-20

Thorne concept: fix sizing so benefits are visible without hunting, add a benefit-focused subheading, icons for key features, 'Recommended by doctors' social proof, a clear list of 3 benefits and a featured review describing the result the customer wanted.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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