PDP redesign: brand colors, benefit under title, subscription-first selector

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Fullsend PDP concept: apply brand color and fonts, add a benefit line under the product title, redesign the variant selector to push the subscription option, and put stock/shipping info right under the ATC. Also suggested: review stars, audience-specific copy ('detoxify your liver after boozing') and lifestyle photos.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

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USP bar (free shipping and returns) under Add to Cart on PDP

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Added an objection-handling review block below the CTA on mobile

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Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

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Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

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Redesigned size selector to separate men's and women's sizes

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