PDP: clear savings, objection handling under ATC, live 'X viewing' count

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Hi Smile breakdown: clear pricing and savings, benefits and objection handling under the ATC, a short benefit-led description, and a non-spammy live 'X people viewing' notice.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

Product pageHeadlines, product titles & copy@oliverkenyon

A

→

B

+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

→

B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+50% mobile conversion rate

Mobile product page, copy and cart subscription fixes for a women's supplement brand

Product pageLayout, fonts & visual design@oliverkenyon