Option tiles tagged 'Most popular', a set builder and a chef endorsement in the buy box

Test ideaProduct page · 2026-06-08

Test a buy box with lid (with/without) and size/set option tiles tagged 'Most popular' and 'Recommended', showing per-item prices inside the set, then an endorsement card from a professional chef and a UGC video carousel. Guided choices raise the chance shoppers pick the bigger set.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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