Make variant selectors big, spaced image swatches with a clear selected state

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Colors as swatches/images, big enough, with space between and an obvious selected state so variants are easy to click and switch.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

Product pageVariant, size & option selectors@oliverkenyon

A

→

B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon

A

→

B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$24,000 per month

Moved urgency bar to top of product page and added mobile thumbnails

Product pageSales, urgency & limited-time offers@oliverkenyon

A

→

B

+$10K/month

Added USP images to the PDP gallery instead of product-only shots

Product pageUSP bars & benefit icons@oliverkenyon