Add UGC (including clips from ad creatives) to the landing page
Test ideaLanding page · 2023-07-26
Put UGC on the LP, even pieces cut from ad creatives, to show what real people think.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
Idea, no result yet
LP hero: emotive headline, review stars, UGC collage and a unique CTA
Landing pageReviews & star ratings
@kasper_dolk
A
→B
Idea, no result yet
Duplicate the PDP per avatar/angle
Landing pageReviews & star ratings
@kasper_dolk
A
→B
Idea, no result yet
Question-led blog-style LPs for Google Ads
Landing pageHeadlines, product titles & copy
@kasper_dolk
A
→B
Idea, no result yet
Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles
Landing pageReviews & star ratings
@joshtCRO
A
→B
Idea, no result yet
Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form
Landing pageHero & above-the-fold section
@joshtCRO
A
→B
Idea, no result yet
Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs
Landing pageUGC & product video
@joshtCRO