Open the advertorial with a problem question and agitate it before the product

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

The example advertorial opens with 'Does your dog smell from his mouth?' and spells out the consequences (bacteria, plaque, vital organs) before introducing the product as the simple fix. Test a problem-aware opening like this to make cold visitors feel urgency sooner.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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