Test homepage hero copy angles (benefit, problem-aware, outcome, feature)

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Run several positioning angles against the control; outcome-led, specific copy tends to win.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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