Add a spin-to-win pop-up that requires email to stop the wheel

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Use a spinning discount wheel pop-up, as Fulton does, where the wheel keeps spinning until the visitor enters their email.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen

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B

+13.01% revenue per visitor

Added a geo-detection popup asking international visitors to confirm country and switch currency

Site-widePayment icons, express checkout & BNPL@DaveDiederen

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B

-20.51% revenue per visitor

Removed the email popup

Site-widePopups & email capture@DaveDiederen

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Idea, no result yet

Ask shoppers what they want in the pop-up before the email field

Site-widePopups & email capture@DaveDiederen

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B

Idea, no result yet

Tested a shipping threshold, the product page CTA and best-seller pricing

Site-wideShipping & delivery messaging@joshtCRO

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B

Idea, no result yet

Static, clickable announcement bar with 'Up to X% off + Free Shipping' and a countdown

Site-wideShipping & delivery messaging@DaveDiederen