Rewrite guarantee copy to add social proof

Test ideaProduct page · 2025-08-11

Replace '30-day money-back guarantee' with 'Enjoy 30 days of free returns, with less than 1% of customers asking for their money back' to turn the policy into proof that almost everyone keeps it.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

Similar tests

Social proof, authority & press tests Money-back guarantee & returns tests Headlines, product titles & copy tests All product page tests