Rewrite guarantee copy to add social proof
Test ideaProduct page · 2025-08-11
Replace '30-day money-back guarantee' with 'Enjoy 30 days of free returns, with less than 1% of customers asking for their money back' to turn the policy into proof that almost everyone keeps it.
Who ran it
Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$159K per month
Rewrote product page copy from general claims to pain-point benefit copy
Product pageHeadlines, product titles & copy
@oliverkenyon
A
→B
+$75,600 per month
USP bar (free shipping and returns) under Add to Cart on PDP
Product pageMoney-back guarantee & returns
@oliverkenyon
A
→B
+5.2% revenue per visitor
Added 60-day guarantee and easy returns blocks under Add to Cart
Product pageMoney-back guarantee & returns
@oliverkenyon
A
→B
+$47,927/month
Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing
Product pageSocial proof, authority & press
@oliverkenyon
A
→B
+$38,846 per month
Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails
Product pageReviews & star ratings
@oliverkenyon
A
→B
+50% mobile conversion rate
Mobile product page, copy and cart subscription fixes for a women's supplement brand
Product pageLayout, fonts & visual design
@oliverkenyon
Social proof, authority & press tests Money-back guarantee & returns tests Headlines, product titles & copy tests All product page tests
