Moved key benefits above the fold and built landing pages matching top ads

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Moved key benefits above the fold and built landing pages matching top ads. Josh claims +42% CVR; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+12.20% revenue per visitor

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Landing pageHero & above-the-fold section@DaveDiederen

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+11.50% revenue per visitor

Hid the USP bar directly underneath the hero on an advertorial

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Idea, no result yet

Hero redesign: outcome headline, benefits, guarantee and press logos (Vivoflex)

Landing pageReviews & star ratings@CROguy_

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Idea, no result yet

LP hero: emotive headline, review stars, UGC collage and a unique CTA

Landing pageReviews & star ratings@kasper_dolk

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B

Idea, no result yet

Duplicate the PDP per avatar/angle

Landing pageReviews & star ratings@kasper_dolk

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Idea, no result yet

Above-the-fold layout: proof, tagline, outcome headline, CTA, guarantee

Landing pageSocial proof, authority & press@CROguy_