Price anchoring: show the most expensive option first

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

List the highest-priced option first so it becomes the anchor and the rest look cheaper; most brands do the reverse.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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