Show promo savings in the cart

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Surface "You saved $X" and bundle math in the cart so the deal stays visible and the price is anchored as a win.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+1.60% revenue per visitor

Showed free shipping in the cart as a line-item discount next to the crossed-out original price

CartShipping & delivery messaging@DaveDiederen

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B

Idea, no result yet

Add shipping times, discount badges and payment icons to the side cart

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A

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B

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Redesign the cart drawer with a savings breakdown and guarantee

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B

Idea, no result yet

Keep the offer visible in the cart

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B

Idea, no result yet

Upgrade the cart drawer with tiered discount progress bar, subscription toggle and upsell tabs

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B

Idea, no result yet

Test raising the free shipping threshold just above AOV

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