FAQs above the fold only for real objections

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Test above-the-fold FAQs for complex products with real objections (safety, fit); avoid filler questions that push the value prop below the fold.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

→

B

+$47,795 per month

PDP above the fold cut to 3 bullets, surfaced Add to Cart + trust seals

Product pageTrust badges & security seals@oliverkenyon

A

→

B

+$36,240/month

Simplified size selection, clearer USPs, fewer payment options, stronger ATC on PDP

Product pageUSP bars & benefit icons@oliverkenyon

A

→

B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$10K/month

Added USP images to the PDP gallery instead of product-only shots

Product pageUSP bars & benefit icons@oliverkenyon