Add a unique-mechanism section targeting the root cause

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Show the root cause, why other solutions fail, and position your product as the only one targeting it to support premium pricing.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+6.84% conversion rate

Subscription-only product page with free gifts for a cat fountain brand

Product pageSubscriptions & subscribe-and-save@oliverkenyon

A

→

B

7,509 active subscriptions

Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products

Product pagePricing, discounts & savings display@DaveDiederen

A

→

B

+5.17% revenue per visitor

Showed the product price directly below the product title

Product pageHeadlines, product titles & copy@DaveDiederen