Segment pet supplement offers by pet weight
Test ideaProduct page · 2026-10-29
Instead of one generic supplement, sell small/medium/large dog versions by weight, so owners see a dose made for their pet, larger dogs buy bigger packs, and subscriptions can be timed to usage.
Who ran it
Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+50% mobile conversion rate
Mobile product page, copy and cart subscription fixes for a women's supplement brand
Product pageLayout, fonts & visual design
@oliverkenyon
A
→B
+6.84% conversion rate
Subscription-only product page with free gifts for a cat fountain brand
Product pageSubscriptions & subscribe-and-save
@oliverkenyon
A
→B
7,509 active subscriptions
Added a subscribe-and-save checkbox (20% off) to the PDP for the top repurchase products
Product pagePricing, discounts & savings display
@DaveDiederen
A
→B
+104.06% revenue per visitor
New bundle builder with quantity and subscribe-and-save steps
Product pageBundles & quantity breaks
@DaveDiederen
A
→B
+9.45% revenue per visitor
Redesigned the bundle selector to ask who it's for, then show supply options with per-day pricing
Product pageBundles & quantity breaks
@DaveDiederen
A
→B
-9.17% revenue per visitor
Introduced subscriptions with the subscription option pre-checked by default
Product pageSubscriptions & subscribe-and-save
@DaveDiederen