Offer a cheaper pre-order button next to the in-stock ATC

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show two add-to-cart options: in-stock at full price and pre-order at a lower price with a later ship date, to capture price-sensitive buyers before restock.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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