Rewrote product descriptions as benefit copy, added social proof above the fold and a short FAQ

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Rewrote product descriptions as benefit copy, added social proof above the fold and a short FAQ. Josh claims +$107K in 45 days; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

Product pageHeadlines, product titles & copy@oliverkenyon

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+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

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B

+$47,795 per month

PDP above the fold cut to 3 bullets, surfaced Add to Cart + trust seals

Product pageTrust badges & security seals@oliverkenyon

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B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

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B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

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B

+$6,710 per month

Redesigned the above-the-fold section of the product page

Product pageHero & above-the-fold section@oliverkenyon