Steer attention with size contrast, faces and directional cues

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Use the attention levers he lists: size contrast so key elements stand out, photos of people, pattern-breaking elements, and directional cues pointing toward what you want people to look at or click.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$1.2M annual revenue

Live chat removal, messaging, UX and new landing pages tested for an insole brand

Site-wideLive chat & contact options@oliverkenyon

A

→

B

+$77,703/month

Mobile, cart USP and homepage banner changes for a pet nutrition brand

Site-wideUSP bars & benefit icons@oliverkenyon

A

→

B

+£281,417 annual revenue

Full theme test of homepage, collections, menu and subscriptions for a skincare brand

Site-wideLayout, fonts & visual design@oliverkenyon

A

→

B

+6.47% revenue per visitor

Updated images across the store to show people matching the older target audience's age

Site-wideProduct images & gallery@DaveDiederen

A

→

B

+6.91% revenue per visitor

Made fonts 5% bigger

Site-wideLayout, fonts & visual design@DaveDiederen

A

→

B

+3.82% revenue per visitor

Increased font size (+2px and +4px variants) for an older audience

Site-wideVariant, size & option selectors@DaveDiederen