Ask shoppers what they want in the pop-up before the email field

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Use a pop-up that first asks what the visitor is looking for, as Obvi does, then captures email, so follow-up flows can be tailored.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+13.01% revenue per visitor

Added a geo-detection popup asking international visitors to confirm country and switch currency

Site-widePayment icons, express checkout & BNPL@DaveDiederen

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B

-20.51% revenue per visitor

Removed the email popup

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A

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B

Idea, no result yet

Add a spin-to-win pop-up that requires email to stop the wheel

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B

Idea, no result yet

Upsells with benefits and an info popup instead of a PDP redirect

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A

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B

Idea, no result yet

Turn dead clicks into info: popup on 'Free Shipping' text

Site-wideMoney-back guarantee & returns@kasper_dolk

A

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B

Idea, no result yet

Added a non-sticky benefits banner across all pages on desktop

Site-wideUSP bars & benefit icons@peterac_