Turn dead clicks into info: popup on 'Free Shipping' text

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Use heatmaps to find non-clickable elements people click; e.g. many clicked 'Free Shipping' text, so make it open a popup with shipping/returns info.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen

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+9.17% revenue per visitor

Removed the free-shipping threshold and charged shipping on every order

Site-wideShipping & delivery messaging@DaveDiederen

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B

+7.90% revenue per visitor

Removed the free shipping threshold and charged a flat shipping fee on every order

Site-wideShipping & delivery messaging@DaveDiederen

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B

+13.01% revenue per visitor

Added a geo-detection popup asking international visitors to confirm country and switch currency

Site-widePayment icons, express checkout & BNPL@DaveDiederen

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Wins every time across multiple stores

Changed 'Free Shipping' to 'Free Shipping to [country]' in the shipping bar using geo-detection

Site-wideShipping & delivery messaging@DaveDiederen

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+10.42% conversion rate

Changed the "Free Shipping" badge to the country-specific "Free Shipping To DE"

Site-wideShipping & delivery messaging@DaveDiederen