Lead TOF pages with social proof rather than product pitch

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

For top-of-funnel ads and LPs, social proof matters more than pitching the whole product, because trust and urgency are what's missing.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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