Keep price in the same viewport as ATC; test price inside the button

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Keep the price visible next to the ATC so people don't scroll to check it, and A/B test putting the price in the button.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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