Stack several reward milestones in the cart progress bar

Idea byMilos

Commentary byLiftArchiveOur analysis, not theirs

Add more milestones beyond free shipping (like HappyFlops) to push shoppers to add more to the cart.

Who ran it

Milos (@CROguy_) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$127,867 per month

Added arrows to cart upsells and a delivery window line in the cart

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$57k/month

Added tiered spend rewards in the cart (free shipping + bonus items)

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$27,000/month

Cart redesign with free shipping incentive and less friction to checkout

CartShipping & delivery messaging@oliverkenyon

A

→

B

+6.58% conversion rate

Cart drawer rebuild without countdown timer for a pain relief device brand

CartCart drawers & slide carts@oliverkenyon

A

→

B

+23.8% revenue per visitor

Cart drawer: dispatch/returns/payment block under checkout, size dropdown

CartMoney-back guarantee & returns@oliverkenyon

A

→

B

+13.93% revenue per visitor

Changed cart copy from 'Free shipping will be applied at checkout' to 'Congrats! You unlocked FREE shipping!'

CartShipping & delivery messaging@DaveDiederen