Added a non-sticky benefits banner across all pages on desktop

Idea byPeter ChristensenScaling CRO

Commentary byLiftArchiveOur analysis, not theirs

Add a slim, always-visible banner under the header on every desktop page listing 3 core benefits in the brand voice (e.g. scientifically formulated, human-grade ingredients, made in the USA), with no popups or distractions.

Who ran it

Peter Christensen (@peterac_) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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