Test raising the free shipping threshold just above AOV

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Setting the threshold slightly above current AOV gets shoppers to add one more item, lifting AOV without discounts.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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