Added video and text social proof, lifestyle images, a 'Low Stock, Order Now' countdown and outcome-focused copy

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Added video and text social proof, lifestyle images, a 'Low Stock, Order Now' countdown and outcome-focused copy. Josh claims +38% CVR; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

Product pageHeadlines, product titles & copy@oliverkenyon

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B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

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B

+$46,900 per month

Authentic scarcity messaging on product pages

Product pageLow-stock & scarcity messaging@oliverkenyon

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B

$44,751/month forecasted

Added brand-aligned scarcity text below Add to Cart on PDP

Product pageLow-stock & scarcity messaging@oliverkenyon

A

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B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

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B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon