Show key USPs above the product title and a free-gift highlight in the variant selector

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Supplement PDP mockup placing key USPs above the title and adding a free gift highlight section to the variant selector.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

Product pageHeadlines, product titles & copy@oliverkenyon

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B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

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B

+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

Product pageBundles & quantity breaks@oliverkenyon

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B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

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B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

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B

+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

Product pageVariant, size & option selectors@oliverkenyon