Swapped the generic hero image for a product-in-use video, moved testimonials higher and rewrote copy around problems

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Swapped the generic hero image for a product-in-use video, moved testimonials higher and rewrote copy around problems. Josh claims CVR 1.2% to 3.1%; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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