Created 3-tier bundles with clear savings, pre-selected the most popular one and placed it above reviews

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Created 3-tier bundles with clear savings, pre-selected the most popular one and placed it above reviews. Josh claims AOV $64 to $112, +$147K in 6 weeks; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$182k monthly revenue

Added bundle options directly on the product page

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+$63,735 per month

Added an objection-handling review block below the CTA on mobile

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

A

→

B

+7.8% revenue per visitor

Removed the 1/2/3-bag bundle selector from the product page

Product pageBundles & quantity breaks@oliverkenyon