Add 2-4 objection-specific reviews to checkout

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show a few reviews in checkout that address quality, shipping, sizing or results to remove last-second doubt, rather than a generic star widget.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+5.56% revenue per visitor

Tested flat $2, $5 and $7 shipping fees against free shipping

CheckoutShipping & delivery messaging@DaveDiederen

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B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

CheckoutMoney-back guarantee & returns@DaveDiederen

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B

+1.89% revenue per visitor

Tweaked shipping rates (volume-grab vs margin-grab)

CheckoutShipping & delivery messaging@DaveDiederen

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B

+23.13% revenue per visitor

Showed customer reviews on the checkout page

CheckoutReviews & star ratings@DaveDiederen

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B

+1.57% revenue per visitor

Raised the shipping price (tested $6.95 and $7.95 against control)

CheckoutShipping & delivery messaging@DaveDiederen

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B

Conversion rate 3.8% (+24%) month to date vs previous period

Checkout blocks with store USPs, reviews and a checkout upsell

CheckoutReviews & star ratings@kasper_dolk