Post-purchase A/B tests
1 real post-purchase A/B test results from ecommerce stores, plus 4 ideas. 1 of the 1 measured tests won. Each one links to the practitioner who ran it.
1measured results
1–0won vs lost or flat
4ideas to test
A
→B
16.64% offer acceptance rate
Added a 1-click complementary post-purchase upsell
Post-purchaseUpsells & cross-sells
@DaveDiederen
@DaveDiederenA
→B
Idea, no result yet
Post-purchase survey: 'What almost didn't make you buy?'
Post-purchasePost-purchase surveys
@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Post-purchase survey asking what almost stopped the purchase
Post-purchasePost-purchase surveys@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
'More of the same' one-time post-purchase upsell
Post-purchaseMoney-back guarantee & returns@kasper_dolk
@kasper_dolkA
→B
Idea, no result yet
Added 'Complete the look' accessory upsells after checkout
Post-purchaseUpsells & cross-sells
@joshtCRO
@joshtCRO