Test a higher shipping price

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Raising shipping cost often beats lowering it and is straight profit; step up $1 per test group.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+5.56% revenue per visitor

Tested flat $2, $5 and $7 shipping fees against free shipping

CheckoutShipping & delivery messaging@DaveDiederen

A

→

B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

CheckoutMoney-back guarantee & returns@DaveDiederen

A

→

B

+1.89% revenue per visitor

Tweaked shipping rates (volume-grab vs margin-grab)

CheckoutShipping & delivery messaging@DaveDiederen

A

→

B

+1.57% revenue per visitor

Raised the shipping price (tested $6.95 and $7.95 against control)

CheckoutShipping & delivery messaging@DaveDiederen

A

→

B

Idea, no result yet

Rename shipping options to delivery times

CheckoutShipping & delivery messaging@CROguy_

A

→

B

Idea, no result yet

Checkout: featured reviews, guarantees, call/email option, benefits again

CheckoutReviews & star ratings@kasper_dolk