Gamify AOV in checkout with a progress block and frequently-bought-together upsells
Test ideaCheckout · 2024-07-05
Idea byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsCustom Shopify Plus checkout block that gamifies spend, combined with frequently-bought-together upsells.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
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Conversion rate 3.8% (+24%) month to date vs previous period
Checkout blocks with store USPs, reviews and a checkout upsell
CheckoutReviews & star ratings@kasper_dolk
@kasper_dolkA
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Take rate 15-20%
Add a custom AOV order bump
CheckoutUpsells & cross-sells@kasper_dolk
@kasper_dolkA
→B
Increase in AOV and take rate for all clients
Checkbox upsell in a custom checkout
CheckoutUpsells & cross-sells@kasper_dolk
@kasper_dolkA
→B
50% of orders took the upsell
Add a checkbox upsell in the Shopify Plus checkout
CheckoutUpsells & cross-sells@kasper_dolk
@kasper_dolk