Show shipping estimates and a free-shipping threshold in the cart

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Surface shipping costs early (cart estimates, free shipping threshold, geo-based estimates) instead of revealing them at the last checkout step, which feels like a trap and causes drop-off.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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