Cut clicks from cart to purchase, added express checkout and removed unneeded form fields

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Cut clicks from cart to purchase, added express checkout and removed unneeded form fields. Josh claims -31% cart abandonment, +$118K; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$55,000/month

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Showed card and other payment method icons under the express checkout buttons

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Enabled Shop Pay (buy now, pay later)

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Idea, no result yet

Turn on Shopify checkout tipping

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Rename shipping options to delivery times

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