Show free gifts in cart with crossed-out original prices

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

E.g. '€8,95 + €9,95 FREE' to show the exact value they're getting.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$58,860 per month

Gift wrapping upsell prompt inside the cart

CartUpsells & cross-sells@oliverkenyon

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+$57k/month

Added tiered spend rewards in the cart (free shipping + bonus items)

CartShipping & delivery messaging@oliverkenyon

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+15.26% revenue per visitor

Tested a leather strap vs a mystery box as the cart drawer upsell

CartUpsells & cross-sells@CROguy_

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+1.60% revenue per visitor

Showed free shipping in the cart as a line-item discount next to the crossed-out original price

CartShipping & delivery messaging@DaveDiederen

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B

FAQ Higher: RPV €2.17 to €2.45 (+13.08%)

Second-threshold mystery gift in cart, and moving the FAQ higher

CartFree shipping thresholds & shipping price@kasper_dolk

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Idea, no result yet

Add shipping times, discount badges and payment icons to the side cart

CartShipping & delivery messaging@DaveDiederen