Subscription selector with pre-selected subscription, dynamic USPs and return/delivery info under the CTA
Test ideaProduct page · 2025-05-02
Pre-select subscription to anchor savings, use variant-based quantities, list perks (gift, cancel anytime, price lock), and put return policy and delivery info below the CTA.
Who ran it
Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$75,600 per month
USP bar (free shipping and returns) under Add to Cart on PDP
Product pageMoney-back guarantee & returns
@oliverkenyon
A
→B
+5.2% revenue per visitor
Added 60-day guarantee and easy returns blocks under Add to Cart
Product pageMoney-back guarantee & returns
@oliverkenyon
A
→B
+$52,820 per month
3-pack bundle with Save 20% above Add to Cart on PDP
Product pageBundles & quantity breaks
@oliverkenyon
A
→B
+46% CVR
Lowered the price and removed the free gift ($82 vs $85 + gift)
Product pagePricing, discounts & savings display
@oliverkenyon
A
→B
+$38,846 per month
Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails
Product pageReviews & star ratings
@oliverkenyon
A
→B
+12.9% revenue per visitor
Redesigned size selector to separate men's and women's sizes
Product pageVariant, size & option selectors
@oliverkenyon
Money-back guarantee & returns tests USP bars & benefit icons tests Shipping & delivery messaging tests Pricing, discounts & savings display tests Subscriptions & subscribe-and-save tests Variant, size & option selectors tests All product page tests
