Add shipping info and USP icons to the product page

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Add a block of shipping details and key USPs near the buy box to answer delivery and value questions before they cause drop-off.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

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+$36,240/month

Simplified size selection, clearer USPs, fewer payment options, stronger ATC on PDP

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+$10K/month

Added USP images to the PDP gallery instead of product-only shots

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+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

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B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

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B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

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