Test showing the price in the ATC button

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show price in ATC for affordable, impulse or bundle offers; skip it for premium products or where AOV drops when price shows early.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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