Add testimonial-style UGC video to the PDP

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show real customers using the product and sharing results in a UGC video on the PDP to build trust.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$63,735 per month

Added an objection-handling review block below the CTA on mobile

Product pageReviews & star ratings@oliverkenyon

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+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

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B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

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B

+8.45% revenue per visitor

Added social proof (star rating / review count) directly above the product title

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B

+12.2% revenue per visitor

Moved three UGC videos above the fold on the product page

Product pageUGC & product video@DaveDiederen

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+8.89% revenue per visitor

Moved the review stars above the product title

Product pageReviews & star ratings@DaveDiederen