Put a free-shipping progress bar in the top announcement bar

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Gamify AOV with an order value progress bar ('$X till free shipping') in the top banner.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

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B

+$471,162/month

Ongoing CRO program on navigation, bundles and product pages for a knife brand

Site-wideAnnouncement bars@oliverkenyon

A

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B

+$74,000/month

Made the announcement bar clickable, linking to high-ticket bundles

Site-wideBundles & quantity breaks@oliverkenyon

A

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B

+$57,000 per month

Added clickable sale announcement bar linking to the clearance page

Site-wideSales, urgency & limited-time offers@oliverkenyon

A

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B

+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen

A

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B

+5.92% revenue per visitor

Added an announcement bar

Site-wideAnnouncement bars@DaveDiederen

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B

+9.17% revenue per visitor

Removed the free-shipping threshold and charged shipping on every order

Site-wideShipping & delivery messaging@DaveDiederen