Cart with social proof, subscribe toggle, free shipping and guarantee
Test ideaCart · 2025-07-16
Replace a basic popup with '3,000+ dogs' proof, a subscribe-for-20%-off toggle, visible free shipping, payment methods and money-back guarantee.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$127,867 per month
Added arrows to cart upsells and a delivery window line in the cart
CartShipping & delivery messaging
@oliverkenyon
A
→B
+$57k/month
Added tiered spend rewards in the cart (free shipping + bonus items)
CartShipping & delivery messaging
@oliverkenyon
A
→B
+$27,000/month
Cart redesign with free shipping incentive and less friction to checkout
CartShipping & delivery messaging
@oliverkenyon
A
→B
+23.8% revenue per visitor
Cart drawer: dispatch/returns/payment block under checkout, size dropdown
CartMoney-back guarantee & returns
@oliverkenyon
A
→B
+7.70% revenue per visitor
Added payment method icons directly below the checkout CTA in the cart
CartPayment icons, express checkout & BNPL
@DaveDiederen
A
→B
+13.93% revenue per visitor
Changed cart copy from 'Free shipping will be applied at checkout' to 'Congrats! You unlocked FREE shipping!'
CartShipping & delivery messaging
@DaveDiederen
Social proof, authority & press tests Money-back guarantee & returns tests Shipping & delivery messaging tests Payment icons, express checkout & BNPL tests Subscriptions & subscribe-and-save tests Popups & email capture tests All cart tests
