Rename shipping options to delivery times

Idea byMilos

Commentary byLiftArchiveOur analysis, not theirs

Rename 'Standard' and 'Express' shipping to 'Delivered in 3-5 business days' and 'Delivered in 1-2 business days' so buyers know what they get.

Who ran it

Milos (@CROguy_) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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B

+5.56% revenue per visitor

Tested flat $2, $5 and $7 shipping fees against free shipping

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

CheckoutMoney-back guarantee & returns@DaveDiederen

A

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B

+1.89% revenue per visitor

Tweaked shipping rates (volume-grab vs margin-grab)

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

+1.57% revenue per visitor

Raised the shipping price (tested $6.95 and $7.95 against control)

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

Idea, no result yet

Turn on Shopify checkout tipping

CheckoutCheckout steps, fields & flow@CROguy_

A

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B

Idea, no result yet

Remove unneeded checkout fields

CheckoutCheckout steps, fields & flow@CROguy_