Kasper Dolk
@kasper_dolk · Maison Commerce · CRO, landing pages and Shopify themes
Kasper Dolk has shared 30 measured test results and 393 ideas on X. Most of their results are on product page (11), checkout (6), other (5).
30measured results
30–0won vs lost or flat
393ideas to test
A
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Swipeable Collection Images: +€96,350 revenue lift, 10,796 visitors, 97% confidence
Swipeable images on collection cards; retail-price comparison popup on PDP
Collection pageComparison charts & tables
A
→B
+€89,567 revenue
Product finder with emotional steps for high-AOV ranges
OtherFAQ sections
A
→B
+€54,910 revenue
Add a product finder quiz to the collection page
Collection pageFAQ sections
A
→B
Conversion rate 3.8% (+24%) month to date vs previous period
Checkout blocks with store USPs, reviews and a checkout upsell
CheckoutReviews & star ratings
A
→B
Revenue lift +$141,673
Benefit-led buy box proposition on the PDP
Product pageHeadlines, product titles & copy
A
→B
Revenue per session +43.75%
Emphasise the '3 for X' bundle with a custom bundle selector
Product pageBundles & quantity breaks
A
→B
Revenue per visitor +7.10% (€5.36 to €5.74)
Show a testimonial vs no testimonial
OtherReviews & star ratings
A
→B
+€49,938/month
Make hero store benefits expandable for more context
Product pageMoney-back guarantee & returns
A
→B
Take rate 15-20%
Add a custom AOV order bump
CheckoutUpsells & cross-sells
A
→B
A/B test results shown (figures in image)
More branded PDP with clearer value prop and offer urgency
Product pageUSP bars & benefit icons
A
→B
New winner (figures in image)
Frame the product against retailer markups and fees
OtherComparison charts & tables
A
→B
Seen great results (no figures)
Add jump-to-section navigation tabs in the hero
Product pageReviews & star ratings
A
→B
Increase in AOV and take rate for all clients
Checkbox upsell in a custom checkout
CheckoutUpsells & cross-sells
A
→B
+$763,679.14 profit/year
Add benefit bullets in the hero that answer survey objections
Product pageUSP bars & benefit icons
A
→B
Proven winner for clients (no figures)
Add captions to UGC videos
Product pageReviews & star ratings
A
→B
FAQ Higher: RPV €2.17 to €2.45 (+13.08%)
Second-threshold mystery gift in cart, and moving the FAQ higher
CartFree shipping thresholds & shipping price
A
→B
CAC €22.10 → €5.37
Send cold ad traffic to a pre-sell bridge page instead of the PDP
Landing pageAdvertorials, listicles & presell pages
A
→B
Boosted conversion for some brands (no figures)
Increase body font size by 2px
Landing pageAdvertorials, listicles & presell pages
A
→B
+$823,115.54 revenue/year
Change the product hero headline to the desired outcome
Product pageHero & above-the-fold section
A
→B
Conversion ~+10%
Outcome headline + tagline handling the #1 objection at top of PDP
Product pageHeadlines, product titles & copy
A
→B
Revenue per visitor $1.46 to $1.49 (+1.86%)
Upsells vs no upsells
OtherUpsells & cross-sells
A
→B
Revenue per visitor +26.18%
Remove the countdown timer from checkout
CheckoutCountdown timers
A
→B
+259.7% revenue (2.5x), no extra marketing spend
Long-form LP flow: header, why, featured review, offer, reviews, how, comparison
Landing pageReviews & star ratings
A
→B
Revenue lift +€127,112
Optimised site-wide navigation vs current navigation
Navigation & menuNavigation & mega menus
A
→B
Revenue per visitor +23.05% (€1.20 to €1.47)
Benefits-first hero vs control hero
OtherHero & above-the-fold section
A
→B
Revenue per visitor +41.85% (£1.08 to £1.54)
New theme with a BOGO offer vs old theme
Site-wideBundles & quantity breaks
A
→B
CVR +14%
Add a 'how you'll feel' timeline section to the PDP
Product pageMoney-back guarantee & returns
A
→B
Works quite well (no figures)
Show best-performing ad/UGC videos in the product hero
Product pageReviews & star ratings
A
→B
+$33,435
Add trust and urgency elements to the Plus checkout
CheckoutReviews & star ratings
A
→B
50% of orders took the upsell
Add a checkbox upsell in the Shopify Plus checkout
CheckoutUpsells & cross-sells
A
→B
Idea, no result yet
Pick and order reviews to answer the most common objections
Product pageReviews & star ratings
A
→B
Idea, no result yet
Solution-aware advertorial positioned against the known expensive alternative
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
'Complete the look' item with its own size picker and Add button inside the buy box
Product pageUpsells & cross-sells
A
→B
Idea, no result yet
Show authority figures (influencers, vets) on the product page
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Money-back guarantee block under the checkout total
CheckoutMoney-back guarantee & returns
A
→B
Idea, no result yet
Collection: IG-story style collection nav plus stock info and stars
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Branded-search LP: easy buy option, guarantees and lots of social proof
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
LP hero: emotive headline, review stars, UGC collage and a unique CTA
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Before/after transformation slide in the PDP image gallery
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Collection: swatches, stars, stock notice and story-style sub-collection nav
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Steer attention with size contrast, faces and directional cues
Site-wideProduct images & gallery
A
→B
Idea, no result yet
Collection page value-prop header with current sale and discount info
Collection pageSales, urgency & limited-time offers
A
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Idea, no result yet
Gift product page: customer count up top, stock, what's included, payments
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
'Easy as 1, 2, 3' how-it-works section with visual steps
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Duplicate the PDP per avatar/angle
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Shop section headline with future projection and premium words
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Test exact delivery date vs '2-4 days' delivery text
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Open the advertorial with a problem question and agitate it before the product
Landing pageSales, urgency & limited-time offers
A
→B
Idea, no result yet
Add a 'Seen on TikTok' badge for trend-driven products
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Price anchoring: show the most expensive option first
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Add a unique-mechanism section targeting the root cause
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Mention taste on supplement pages
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Handle shipping, returns and ease-of-use objections near the ATC
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Homepage product section with benefit headline and bestseller first
HomepageHeadlines, product titles & copy
A
→B
Idea, no result yet
Buy box with two decisions, preselected 'Most Popular' and dripped gifts
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Under the CTA, cover the '3S': shipping, social proof, safety
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Show a variant name + color code label that updates on switch
Product pageVariant, size & option selectors
A
→B
Idea, no result yet
Advertorial hard close stacking risk reversal, dated urgency and scarcity
Landing pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Large catalogs: subcategories on top plus filter and sort
Collection pageFilters, sorting & site search
A
→B
Idea, no result yet
Use UGC with faces on the PDP/LP, not just in ads
Product pageUGC & product video
A
→B
Idea, no result yet
Cost comparison card: 'Hiring a team' itemised total vs your monthly price
Landing pageComparison charts & tables
A
→B
Idea, no result yet
Objection-based FAQ with reviews above an action CTA
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Landing page section order: headline, social proof, problem, benefits, offer, comparison
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Show the ICP using the product and authority figures recommending it
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Show all colorways in one view and add a UK/EU/US size switch
Product pageUGC & product video
A
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Idea, no result yet
Offer an extended warranty upsell after showing the standard guarantee
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Collection page with filters, USP header, bestseller tags, swatches, stock left
Collection pageUSP bars & benefit icons
A
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Idea, no result yet
Cart showing total savings, free bonus items and price per item
CartPricing, discounts & savings display
A
→B
Idea, no result yet
Comparison: provocative headline, green for you, red for others
Landing pageUSP bars & benefit icons
A
→B
Idea, no result yet
Show how many days a supplement pack lasts, near the ATC
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Add star ratings and guarantees near CTAs to lift clicks
Site-wideReviews & star ratings
A
→B
Idea, no result yet
Subheadline under product title: benefit, timeline, outcome
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Prompt one-time buyers to switch to subscription in the side cart
CartSubscriptions & subscribe-and-save
A
→B
Idea, no result yet
Add a free bonus PDF to the offer
Landing pageFree gifts & gift with purchase
A
→B
Idea, no result yet
Show model height/size, per-size measurements and fit preview
Product pageReviews & star ratings
A
→B
Idea, no result yet
Celebrate unlocked free shipping/gifts in the cart
CartShipping & delivery messaging
A
→B
Idea, no result yet
Cart with cheaper relevant upsells, savings, order-count proof, guarantee
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
How-to-use steps with time taken and what they'll feel
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Cut fashion returns with size guides, model info, fabric close-ups and fit in reviews
Product pageReviews & star ratings
A
→B
Idea, no result yet
Use custom icons instead of emojis in PDP dropdowns
Product pageLayout, fonts & visual design
A
→B
Idea, no result yet
Test showing discounts in $ off vs % off
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Structure the PDP as Problem → Solution → Results → How It Works
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
LP headline concepts: 'X Reasons Why 1000s Are Switching', '21 Day Transformation'
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Roadmap section: what happens step by step, with happy icons and future pacing
Landing pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Put your most emotional review in the buy box
Product pageReviews & star ratings
A
→B
Idea, no result yet
Show payment methods on PDP, side cart footer and site footer
Site-widePayment icons, express checkout & BNPL
A
→B
Idea, no result yet
Show customer photos and reviews in cart/checkout
CartReviews & star ratings
A
→B
Idea, no result yet
Sticky ATC bar with reviews, price/discount, action CTA, variant image
Product pageReviews & star ratings
A
→B
Idea, no result yet
Write headings that name the target customer
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Frame the product around a unique mechanism tied to the root cause
Landing pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Show BNPL (Afterpay/Klarna) prominently near the PDP price
Product pagePayment icons, express checkout & BNPL
A
→B
Idea, no result yet
Empty cart with shop-now button, USPs, free shipping bar and upsells
CartUSP bars & benefit icons
A
→B
Idea, no result yet
Product cards with USP tags, color switches and a tagline
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
'What's included' image showing free bonuses with crossed-out values
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Upsells with benefits and an info popup instead of a PDP redirect
Site-wideUpsells & cross-sells
A
→B
Idea, no result yet
Handle Shipping, Social proof and Safety right next to ATC
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Buy box variants: multi-pack tiles and subscription with a free-gift timeline
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Insert benefit blocks every other row of the product grid
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Make the ATC pop: contrasting color/font and a subtle pulse
Product pageUGC & product video
A
→B
Idea, no result yet
CTA block: bold claim first, then how it works and a risk-free promise
Landing pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Put objection FAQs next to the ATC in the hero
Product pageHero & above-the-fold section
A
→B
Idea, no result yet
Add variant selectors to product cards
Collection pageVariant, size & option selectors
A
→B
Idea, no result yet
How-it-works with instructions, time to outcome and the outcome
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Add a 'Back to shop' button on legal pages
Site-wideEmpty-cart states
A
→B
Idea, no result yet
Show pictures of each separate item included
Product pageProduct images & gallery
A
→B
Idea, no result yet
Comparison table vs alternatives
Product pageComparison charts & tables
A
→B
Idea, no result yet
Ingredient + benefit section: body benefits left, ingredients right
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Checkout: featured reviews, guarantees, call/email option, benefits again
CheckoutReviews & star ratings
A
→B
Idea, no result yet
Highlight savings during checkout
CheckoutPricing, discounts & savings display
A
→B
Idea, no result yet
Question-led blog-style LPs for Google Ads
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Educate on the root cause with a unique mechanism
Landing pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Mega menu with featured product images, USP taglines and stars
Navigation & menuReviews & star ratings
A
→B
Idea, no result yet
Use tabs in comparison tables, one alternative per tab
Product pageComparison charts & tables
A
→B
Idea, no result yet
TOF LP types: listicle, story advertorial, educational advertorial
Landing pageAdvertorials, listicles & presell pages
A
→B
Idea, no result yet
Story-style category navigation with icons at top of collection
Collection pageFilters, sorting & site search
A
→B
Idea, no result yet
Ingredients section with 'Great For', certification icons and origin
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Comparison table that also answers objections
Product pageComparison charts & tables
A
→B
Idea, no result yet
Cart checklist: social proof, urgency, positive reinforcement, BOGO, discount field
CartSocial proof, authority & press
A
→B
Idea, no result yet
Add an urgency badge on PDP and cart
Product pageSales, urgency & limited-time offers
A
→B
Idea, no result yet
Product description: benefit, problem, solution, benefits, proof, specs last
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Results section: hard data left, future pacing right
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Don't cap bundle selectors at fixed quantities
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Fashion product cards with swatches, size availability and quick add
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Show subscription price first, one-time underneath
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Rewrite the PDP headline around the transformation
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Offer 'buy 1' vs 'buy 2 get 1 free' side by side
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Move share buttons from the PDP to the thank-you page
Product pageLayout, fonts & visual design
A
→B
Idea, no result yet
Compare models in a table on the collection page
Collection pageComparison charts & tables
A
→B
Idea, no result yet
Write the review section headline for the target customer
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Show an Amazon-style delivery date range on the PDP
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Cart thresholds: free shipping from $50, mystery gift from $100
CartShipping & delivery messaging
A
→B
Idea, no result yet
Run a customer outcome survey and show the results on the PDP
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add a results section to the PDP
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Value stack: discount, guarantee, shipping, free eBook, then offer price
Landing pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Add a problem section that agitates the pain point
Landing pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Month 1-3 effects timeline to push subscriptions
Product pageSubscriptions & subscribe-and-save
A
→B
Idea, no result yet
Make it easy to switch to other collections
Collection pageFilters, sorting & site search
A
→B
Idea, no result yet
Upsell a cheap, easy-to-add item that supports the main product
CartUpsells & cross-sells
A
→B
Idea, no result yet
Show 'we ship to [your country]' and its free shipping threshold on the PDP
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Cart with social proof, local shipping flag, payment methods, compare-at price
CartSocial proof, authority & press
A
→B
Idea, no result yet
ATC: benefit label ('get more, save more'), big button, objection handling
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Feature one top review under the product image slider
Product pageReviews & star ratings
A
→B
Idea, no result yet
'Try before you buy' free sample LP for supplements
Landing pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Product card: savings, per-item price for multipacks, expensive items first
Collection pageSocial proof, authority & press
A
→B
Idea, no result yet
Anchor the price to the dream outcome
Landing pagePricing, discounts & savings display
A
→B
Idea, no result yet
Mobile PDP above-the-fold rebuild: rating, benefit headline, deal tiles, trust icons
Product pageReviews & star ratings
A
→B
Idea, no result yet
Offer 2-3 price options instead of a single price
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Write PDP FAQ answers around buyer objections
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Cart drawer with a per-item Subscribe & Save 20% toggle
CartShipping & delivery messaging
A
→B
Idea, no result yet
Add a unique-mechanism block explaining why other solutions failed
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
PDP above the fold: simpler buy widget, badge, highlighted savings, stars
Product pageReviews & star ratings
A
→B
Idea, no result yet
Cart page: strip menu distractions, add photo review and 'Reserved for X' timer
CartReviews & star ratings
A
→B
Idea, no result yet
Cart: gamified progress bar, total savings, shipping price, ordered payment icons
CartShipping & delivery messaging
A
→B
Idea, no result yet
Show product from every angle plus details, lifestyle and UGC
Product pageUGC & product video
A
→B
Idea, no result yet
Gamify AOV in checkout with a progress block and frequently-bought-together upsells
CheckoutUpsells & cross-sells
A
→B
Idea, no result yet
Cart page: '15 min reserved' timer, free shipping shown, reviews, discount code
CartReviews & star ratings
A
→B
Idea, no result yet
Add a simple-steps 'How it works' section
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
One-click cart upsells with inline color and size selectors
CartSocial proof, authority & press
A
→B
Idea, no result yet
Add a 'how ordering online works' section to the PDP/LP
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Use custom graphics to visualise sales copy
Site-wideHeadlines, product titles & copy
A
→B
Idea, no result yet
TOF LP section proving the problem and what it costs
Landing pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Highlight store benefits on the collection page
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Put a free-shipping progress bar in the top announcement bar
Site-wideShipping & delivery messaging
A
→B
Idea, no result yet
Collection page with USPs, review counts on cards and benefit subtitles
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Answer post-ATC doubts in cart copy
CartHeadlines, product titles & copy
A
→B
Idea, no result yet
Make the second BOGO item easy to add
Site-wideBundles & quantity breaks
A
→B
Idea, no result yet
Build-your-set selector: set size, shade filters and chosen-colour tray
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Use listicle landing pages for cold traffic
Landing pageAdvertorials, listicles & presell pages
A
→B
Idea, no result yet
Show per-unit and total price, supply length and a guarantee badge
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Post-purchase survey: 'What almost didn't make you buy?'
Post-purchasePost-purchase surveys
A
→B
Idea, no result yet
Stack bonuses worth $40+ on an $8.99 offer
Product pageFree gifts & gift with purchase
A
→B
Idea, no result yet
Break review ratings into product-specific attributes
Product pageReviews & star ratings
A
→B
Idea, no result yet
Borrow authority from Amazon/Prime in a listicle
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Make the first sections carry a no-brainer offer and objection handling
Landing pageShipping & delivery messaging
A
→B
Idea, no result yet
Add a small 'free returns' indicator in the cart
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Cold-traffic page copy order: problem, consequences, solution, proof, offer, guarantee
Landing pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Platform-specific landing pages (Google branded vs Facebook)
Landing pageFree gifts & gift with purchase
A
→B
Idea, no result yet
Send Meta and Google traffic to different landing pages by awareness level
Landing pageFilters, sorting & site search
A
→B
Idea, no result yet
Benefit cards with a short outcome headline and line icon for each benefit
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Above the fold: social proof, clear pricing, deals in the top bar, clear hierarchy
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Check color contrast so clickable elements are obvious
Site-wideLayout, fonts & visual design
A
→B
Idea, no result yet
Three-tier offer with a 'dumb' anchor option on the left
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Collection header: social proof in hero, easy filters, big cards, clear savings
Collection pageSocial proof, authority & press
A
→B
Idea, no result yet
Service hero with Trustpilot rating badge above the headline
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Fill space under the media slider with objection handling + benefits
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
BOGO widget under ATC with '76% take this deal' social proof
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Cart drawer: clear shipping time + cost, returns, discount code, payment icons
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Mission section about 'them': benefit grid, customer photo collage, CTA
Landing pageUGC & product video
A
→B
Idea, no result yet
Ingredients section: texture photo, benefits and sourcing, not specs
Product pageProduct images & gallery
A
→B
Idea, no result yet
Lead TOF pages with social proof rather than product pitch
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Nav collections by problem solved or body part
Navigation & menuNavigation & mega menus
A
→B
Idea, no result yet
'Us vs. them' framing for industry disruptors
Landing pageComparison charts & tables
A
→B
Idea, no result yet
Bundle selector: savings, per-unit price, free shipping from X, highest first
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Show a loading state on ATC/checkout buttons
Site-wideHeadlines, product titles & copy
A
→B
Idea, no result yet
Show a results timeline for transformation products
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Separate pages for Facebook (low/mid intent) and Google (high intent)
Landing pageFree gifts & gift with purchase
A
→B
Idea, no result yet
Answer 'how long until results' by sketching their future life
Landing pageFAQ sections
A
→B
Idea, no result yet
Add a comparison image to the PDP media slider
Product pageComparison charts & tables
A
→B
Idea, no result yet
Show the guarantee in the first viewport
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Mobile product heroes with guided option pickers and bundle tiers above the fold
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Stack all social proof openly instead of in sliders/dropdowns
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Before/after results drawer with benefits and an Add to Cart button
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Extend the guarantee from 14/30 to 90 days
Site-wideMoney-back guarantee & returns
A
→B
Idea, no result yet
Problem-awareness headlines for unaware traffic
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Add collection filters built on shopper criteria
Collection pageFilters, sorting & site search
A
→B
Idea, no result yet
Section listing why alternatives don't work, using your USPs
Landing pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a comparison table against competitors
Product pageComparison charts & tables
A
→B
Idea, no result yet
Disable the ATC and mark sold-out variants in the selector
Product pageLow-stock & scarcity messaging
A
→B
Idea, no result yet
Objection-busting icon row with bold audience-matched headline
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
PDP hero layout: benefit title, clear offer, 3 USPs, objections under ATC
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Before/after social proof with day counter, problem badges, name and age
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add a Bestsellers block to the nav bar
Navigation & menuFilters, sorting & site search
A
→B
Idea, no result yet
Summarise info in bullet lists with green checkmarks
Site-wideUSP bars & benefit icons
A
→B
Idea, no result yet
Pricing tiers: best-margin option in the middle tagged 'Best Value'
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Show size/color swatches on collection cards
Collection pageVariant, size & option selectors
A
→B
Idea, no result yet
PDP hero: benefits under title, USP bullets, clear size, shipping threshold
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Post-purchase survey asking what almost stopped the purchase
Post-purchasePost-purchase surveys
A
→B
Idea, no result yet
Turn media slider into sales slides: results, how-to, comparisons, reviews
Product pageReviews & star ratings
A
→B
Idea, no result yet
CTA buttons: action copy, urgency, bigger padding, icon, standout color
Site-wideSales, urgency & limited-time offers
A
→B
Idea, no result yet
Media gallery slides that handle objections and compare to alternatives
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add an 'X approved' authority block to the hero
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
LP product section: stars, shipping price/time, guarantee, clear pricing
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Lead the headline by removing the #1 objection (e.g. 'Needle-Free')
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Make PDP copy scannable: short paragraphs, highlights, bullets
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Listicle pages for TOF/MOF traffic
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Rewrite page copy to a 5th-6th grade reading level
Site-wideHeadlines, product titles & copy
A
→B
Idea, no result yet
Tabbed PDP FAQ grouped into health, order and usage questions
Product pageFAQ sections
A
→B
Idea, no result yet
Bundle: show what's inside, value per item, combined value vs bundle price
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Homepage hero: model looking at text, proof, benefits, 'in just 2 steps' copy
HomepageSocial proof, authority & press
A
→B
Idea, no result yet
Add a 'we're viral' UGC section
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Turn dead clicks into info: popup on 'Free Shipping' text
Site-wideMoney-back guarantee & returns
A
→B
Idea, no result yet
Give the problem a specific scientific-sounding name
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Use current-vs-desired-state comparison images in advertorials
Landing pageComparison charts & tables
A
→B
Idea, no result yet
Crop the gallery so content below peeks into view
Product pageProduct images & gallery
A
→B
Idea, no result yet
Collection page with USP bar, lifestyle hero, Trustpilot badge and category tabs
Collection pageReviews & star ratings
A
→B
Idea, no result yet
'Only X left at this price' under sizes, with materials and size tables inline
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
PDP hero: review, clear what it is, store benefits above ATC, compact selector
Product pageReviews & star ratings
A
→B
Idea, no result yet
Answer repeated support-inbox questions on the PDP
Product pageFAQ sections
A
→B
Idea, no result yet
Advertorial hero: pain, tease mechanism, fast outcome, before/after
Landing pageHero & above-the-fold section
A
→B
Idea, no result yet
Launch PDP: live viewers, sell-out urgency and a two-flavour combo bundle
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Collection: 2-column-wide bestseller card with badge, most expensive first
Collection pageSales, urgency & limited-time offers
A
→B
Idea, no result yet
Cart with progress bar, one-click relevant upsells, savings, trust signals
CartTrust badges & security seals
A
→B
Idea, no result yet
Add a 'total savings' block in checkout
CheckoutCountdown timers
A
→B
Idea, no result yet
Option tiles tagged 'Most popular', a set builder and a chef endorsement in the buy box
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add a '5 Reasons Why' section
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Subscribe & Save box listing its perks, plus quick-link chips and a cross-sell card
Product pageReviews & star ratings
A
→B
Idea, no result yet
No-brainer front-end offer: free + $5 shipping
Landing pageShipping & delivery messaging
A
→B
Idea, no result yet
Warm TikTok traffic pages: savings, social proof, one-click upsell, brand-benefit rows
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Advertorial body: customer story, pain, root cause, product, 'Check availability' CTA
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Show applied filters with a way to remove them
Collection pageFilters, sorting & site search
A
→B
Idea, no result yet
Add a timeline/effects section showing when results appear
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Tighten fonts, padding and element sizes to fit key info in one viewport
Product pageHero & above-the-fold section
A
→B
Idea, no result yet
PDP: clear savings, objection handling under ATC, live 'X viewing' count
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Homepage hero: value prop, product-in-use image, CTA, instant social proof
HomepageSocial proof, authority & press
A
→B
Idea, no result yet
Add a second cart reward (mystery gift) after free shipping
CartShipping & delivery messaging
A
→B
Idea, no result yet
Six Add to Cart button copy variants mixing offer and guarantee
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Shop section: show exact quantity, exclusivity and an AOV-focused selector
Landing pageUSP bars & benefit icons
A
→B
Idea, no result yet
Replace generic headings like 'Our products' with outcome headlines
Site-wideHeadlines, product titles & copy
A
→B
Idea, no result yet
Build ad-matched landing pages with a 15-section DR structure
Landing pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Separate advertorial + LP per avatar for the same SKU
Landing pageProduct images & gallery
A
→B
Idea, no result yet
'There's NO risk' row of guarantee badges right under the offer CTA
Landing pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Add stats sections for transformational products
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Build separate landing pages for cold, warm and hot traffic
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Make the secondary CTA (e.g. Buy Now) an outlined button
Product pageAdd-to-cart & CTA buttons
A
→B
Idea, no result yet
PDP top: color swatches, savings as %/amount, cross-sell under ATC
Product pageUpsells & cross-sells
A
→B
Idea, no result yet
Fill the empty cart with addable bestsellers
CartEmpty-cart states
A
→B
Idea, no result yet
Add UGC (including clips from ad creatives) to the landing page
Landing pageUGC & product video
A
→B
Idea, no result yet
Replace a fancy, confusing hero with a clear, simple one
Landing pageHero & above-the-fold section
A
→B
Idea, no result yet
PDP FAQ framework: basics, real questions, future pacing, ending CTA
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Fit ATC, top benefits, shipping and social proof above the fold
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Remove social media links from the footer
Site-wideNavigation & mega menus
A
→B
Idea, no result yet
Add cart threshold incentives to raise AOV
CartShipping & delivery messaging
A
→B
Idea, no result yet
Listicle: strong headline, quality images, short benefit blurbs, strong CTA
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Anchor bundles with the highest-priced option highlighted
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Put social posts/UGC on the landing page
Landing pageUGC & product video
A
→B
Idea, no result yet
Answer shipping cost, shipping time and payment methods right under the ATC
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Open PDP sections with a curiosity gap, not 'Our premium X is...'
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Show a 'Great choice!' message after ATC
CartCart drawers & slide carts
A
→B
Idea, no result yet
Show a strong guarantee on the collection page
Collection pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Add Fit, Length and Comfort scale indicators above ATC
Product pageVariant, size & option selectors
A
→B
Idea, no result yet
Add endorsements from experts or well-known people
Product pageReviews & star ratings
A
→B
Idea, no result yet
State your differences in short 'X vs Y' lines instead of a full table
Product pageComparison charts & tables
A
→B
Idea, no result yet
Review section with verified buyer badges and a CTA right under it
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Add CTAs (plus payment icons and proof) to image/text benefit sections
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Rewrite product descriptions as a story, not a feature list
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
First media slide with benefits and objections; add how-it-works slides
Product pageProduct images & gallery
A
→B
Idea, no result yet
LP review section with benefit headlines, author name + location
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Sticky 'Pay now' button with the order total pinned to the bottom of checkout
CheckoutSticky add-to-cart bars
A
→B
Idea, no result yet
Collection page: highest prices first, USPs above the fold, better headline
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Gamify the free-shipping threshold in checkout with extra quantities
CheckoutShipping & delivery messaging
A
→B
Idea, no result yet
Auto-apply the active discount code in the cart
CartPricing, discounts & savings display
A
→B
Idea, no result yet
Use the cart to push to checkout with urgency, reviews and returns info
CartReviews & star ratings
A
→B
Idea, no result yet
Replace a plain Stripe checkout with a custom native checkout
CheckoutCountdown timers
A
→B
Idea, no result yet
Match landing page headline to the ad's message with a dedicated URL
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
LP top: future-projection headline, reviews + tagline, store benefits
Landing pageReviews & star ratings
A
→B
Idea, no result yet
PDP buy box with bundle tiles, subscription toggle and review under gallery
Product pageReviews & star ratings
A
→B
Idea, no result yet
Matcha PDP redesign: lifestyle hero, benefit chips, pack tiles, timer, free bonus
Product pageReviews & star ratings
A
→B
Idea, no result yet
Show outfits, not single products, in fashion
Product pageProduct images & gallery
A
→B
Idea, no result yet
Model switcher in the product hero with 'Most Popular' on the pricier model
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Cart drawer with '82% of customers also choose' upsell and shipping-protection toggle
CartSocial proof, authority & press
A
→B
Idea, no result yet
Collection page with collection switcher, grid-size toggle and visible discounts
Collection pagePricing, discounts & savings display
A
→B
Idea, no result yet
IG carousel to LP with an unskippable VSL selling a low-ticket product
Landing pageUGC & product video
A
→B
Idea, no result yet
Put screenshots of emotional reviews in the media gallery
Product pageReviews & star ratings
A
→B
Idea, no result yet
Strategic mobile menu: high-value pages first, CTAs and social proof
Navigation & menuSocial proof, authority & press
A
→B
Idea, no result yet
Cart: -/+ quantity selector, always-visible checkout button, easy discount input
CartBundles & quantity breaks
A
→B
Idea, no result yet
Show free gifts in cart with crossed-out original prices
CartPricing, discounts & savings display
A
→B
Idea, no result yet
Collection: offer banner, scroll hint overlay, card hierarchy, USPs in header
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Bundle selector showing free units and a better-deal banner above ATC
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Add a back-to-shopping path so the cart isn't a dead end
CartEmpty-cart states
A
→B
Idea, no result yet
Give an emotional reason to subscribe or reorder
Product pageSubscriptions & subscribe-and-save
A
→B
Idea, no result yet
Add a featured review/quote near the ATC
Product pageReviews & star ratings
A
→B
Idea, no result yet
Collection: value prop in header, '1 month supply', free shipping, bestseller badge
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Testimonials in raw customer language with a Day 0/2/7/30 timeline
Product pageReviews & star ratings
A
→B
Idea, no result yet
Advertorial headline with pattern interrupt + reviews and media logos above the fold
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Add a usage timeline: first 24 hours, first days, after
Product pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Add a shoppable UGC video widget to the site
Site-wideUGC & product video
A
→B
Idea, no result yet
Use illustrations to visualise concepts or the user flow
Landing pageProduct images & gallery
A
→B
Idea, no result yet
Collection: swipe nav to categories, tighter spacing, color swatches
Collection pageProduct images & gallery
A
→B
Idea, no result yet
Limited-edition scarcity: '1 of 50' badge and 'X left in this series' count
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Reframe the main objection as a reason to buy
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Reduce whitespace and increase font size
Site-wideLayout, fonts & visual design
A
→B
Idea, no result yet
'More of the same' one-time post-purchase upsell
Post-purchaseMoney-back guarantee & returns
A
→B
Idea, no result yet
Match the TikTok landing page hero to the ad creative
Landing pageHero & above-the-fold section
A
→B
Idea, no result yet
Mobile menu with grouped sub-collections, best-collection tiles and Shop Now CTA
Navigation & menuAdd-to-cart & CTA buttons
A
→B
Idea, no result yet
Compact cart with sticky checkout button and no top nav
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Remove external links from cart and re-show USPs, upsells, savings
CartUSP bars & benefit icons
A
→B
Idea, no result yet
Simplify nav and add predictive search with bestseller suggestions
Navigation & menuBestseller badges & product labels
A
→B
Idea, no result yet
Collection page: USP header, product tags, swatches, filters and reviews
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Homepage hero: social proof, benefits under hero, contrast overlay, thumb-reach button
HomepageSocial proof, authority & press
A
→B
Idea, no result yet
Show an unboxing image/video and a list of what's in the box
Product pageUGC & product video
A
→B
Idea, no result yet
Add an 'enemy' section that names who is to blame
Landing pagePricing, discounts & savings display
A
→B
Idea, no result yet
Move FAQs from the page bottom into the PDP hero
Product pageHero & above-the-fold section
A
→B
Idea, no result yet
FAQ: collapsed dropdowns grouped by topic, ranked by importance
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Rewrite feature specs as benefits
Product pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Above the fold: tighter spacing, visible ATC, social proof, clear benefits
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Lead the advertorial with an authority figure
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Curiosity headline + past-pacing body copy for solution-aware advertorials
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Dropdown section with bullet benefits and shipping cost/times
Landing pageShipping & delivery messaging
A
→B
Idea, no result yet
Show Facebook-style comments under the hero
Product pageReviews & star ratings
A
→B
Idea, no result yet
Collection: feature bestsellers, stars, savings and a 2x2 grid
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Break long copy into very short lines
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Headline that paints the desired result with a personal CTA
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Comparison chart vs your top 2-3 alternatives for solution-aware visitors
Landing pageComparison charts & tables
A
→B
Idea, no result yet
Cart with social proof, subscription upsell and shipping info
CartSocial proof, authority & press
A
→B
Idea, no result yet
Closing CTA section with benefit bullets and benefits under the button
Landing pageUSP bars & benefit icons
A
→B
Idea, no result yet
Order gallery slides: hero shot, how-to, benefits, specs, use cases, review
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add badges to a few standout products in the collection grid
Collection pageProduct cards & quick add
A
→B
Idea, no result yet
Password page with UGC, viral headline and scarcity copy
OtherSocial proof, authority & press
A
→B
Idea, no result yet
Below the fold: 6 benefits and info condensed into accordions
Product pageLayout, fonts & visual design
A
→B
Idea, no result yet
Add an in-depth pain point section
Landing pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Press section with outlet logos and under 3 lines of text
Landing pageSocial proof, authority & press
A
→B
Idea, no result yet
Homepage with clear value prop, human faces and visual hierarchy
HomepageSocial proof, authority & press
A
→B
Idea, no result yet
Mobile nav: announcement under the bar, UGC in menu, badges on key routes
Navigation & menuSocial proof, authority & press
A
→B
Idea, no result yet
Write 1-on-1 'you' copy with before/afters and proof of scarcity
Landing pageLow-stock & scarcity messaging
A
→B
Idea, no result yet
Anchor price against the cost of alternatives
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Unaware advertorial: curiosity headline, hidden problem, fear, identity
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Frame competitors as failing because they lack your USP
Landing pageUSP bars & benefit icons
A
→B
Idea, no result yet
PDP gallery: zoom, multiple images, thumbnails, video and arrows
Product pageUGC & product video
A
→B
Idea, no result yet
Add 'Message us on WhatsApp' button and trust boxes under Add to Bag for luxury items
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Test listicle, quiz and traffic-specific landing pages
Landing pageAdvertorials, listicles & presell pages
A
→B
Idea, no result yet
Supplement funnel: authority Q&A advertorial, then a no-nav offer page
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Place headlines and CTAs along the top-left to bottom-right attention path
Site-wideHeadlines, product titles & copy
A
→B
Idea, no result yet
Detailed size guide with measurements and fit model height/weight
Product pageVariant, size & option selectors
A
→B
Idea, no result yet
Add trust badges for security and third-party certification
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Cart popup within thumb reach with green messaging, savings and shipping
CartShipping & delivery messaging
A
→B
Idea, no result yet
Collection: topic filters (sleep, focus, mood) and a 2x2 grid
Collection pageProduct images & gallery
A
→B
Idea, no result yet
Show reviews and UGC on collection pages
Collection pageReviews & star ratings
A
→B
Idea, no result yet
Add a 'find your fit' popup (enter brand + model)
OtherVariant, size & option selectors
A
→B
Idea, no result yet
Show popular-product suggestions in search
Navigation & menuFilters, sorting & site search
A
→B
Idea, no result yet
PDP hero: clearer pricing + how long it lasts, ATC in viewport, more slides
Product pageHero & above-the-fold section
A
→B
Idea, no result yet
Keep the offer consistent from ad to checkout
Site-wideShipping & delivery messaging
A
→B
Idea, no result yet
Show the guarantee/warranty on the collection page too
Collection pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Borrow authority from studies on a known ingredient
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Final CTA section so people don't scroll back up to buy
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Cart: positive nudge, shipping times/cost, savings, returns, payment icons
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Risk-reversal microcopy under the hero CTA plus a trust count above the headline
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Replace stock/model shots with real customers holding the product
Site-wideUGC & product video
A
→B
Idea, no result yet
Use slightly blurred FB/IG comment screenshots as reviews
Product pageReviews & star ratings
A
→B
Idea, no result yet
Explain why your low price is possible
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Header 'Sell your watch' CTA plus WhatsApp and authenticity boxes on a reseller PDP
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Cart page: guarantee/returns/shipping dropdowns, one-time offers, savings
CartMoney-back guarantee & returns
A
→B
Idea, no result yet
Insert USP blocks between rows of the collection grid
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a second cart threshold after free shipping
CartShipping & delivery messaging
A
→B
Idea, no result yet
Add video testimonials/UGC to the PDP
Product pageReviews & star ratings
A
→B
Idea, no result yet
Day 1 vs Day 30 customer photo review cards
Product pageReviews & star ratings
A
→B
Idea, no result yet
Full-funnel LPs for each awareness level
Landing pageAd-to-page message match
A
→B
Idea, no result yet
Make variant selectors big, spaced image swatches with a clear selected state
Product pageProduct images & gallery
A
→B
Idea, no result yet
Keep price in the same viewport as ATC; test price inside the button
Product pagePricing, discounts & savings display
A
→B
Idea, no result yet
Shorten the PDP media slider and show it's swipeable
Product pageReviews & star ratings
A
→B
Idea, no result yet
Comparison table using green for you and color psychology
Product pageComparison charts & tables
A
→B
Idea, no result yet
List every bundle item with its price to show bundle savings
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Cart with social proof, subscribe toggle, free shipping and guarantee
CartSocial proof, authority & press
A
→B
Idea, no result yet
PDP header: clearer discount, breadcrumbs, shipping/payment, quote, set value
Product pageReviews & star ratings
A
→B
Idea, no result yet
Add a progress bar with milestones to the cart
CartShipping & delivery messaging
A
→B
Idea, no result yet
Visual comparison table with numbered, percentage-backed claims
Product pageComparison charts & tables
A
→B
Idea, no result yet
Structure the ingredients section around buyer questions
Product pageFAQ sections
A
→B
Idea, no result yet
Collection page: add social proof, store USPs and guarantee
Collection pageSocial proof, authority & press
A
→B
Idea, no result yet
'Top 6' review-style advertorial landing page behind the ad
Landing pageReviews & star ratings
A
→B
Idea, no result yet
Move the announcement bar below the navbar
Navigation & menuNavigation & mega menus
A
→B
Idea, no result yet
Benefits section by outcome area plus a review
Landing pageReviews & star ratings
A
→B
Idea, no result yet
PDP: clearer variant selector, social proof, payment icons that don't look like CTAs
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
PDP header: tighter spacing, stock notice, payment icons, green-check benefits
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
Add a founder section
Landing pageFounder & brand story
A
→B
Idea, no result yet
Cart popup: 'Great choice!', savings, item count, shipping price, payment icons
CartShipping & delivery messaging
A
→B
Idea, no result yet
PDP: benefit subheading, feature icons, 3 benefits, 'Recommended by doctors'
Product pageReviews & star ratings
A
→B
Idea, no result yet
PDP hero with end-result benefit, quick-scroll links and objection handling
Product pageHero & above-the-fold section
A
→B
Idea, no result yet
Turn post-purchase survey answers into PDP tests
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
PDP hero: design that favours higher-AOV options, dosage, objection badges
Product pageHero & above-the-fold section
A
→B
Idea, no result yet
Advertorial angle: curiosity headline, shocking stat, sell the read
Landing pageHeadlines, product titles & copy
A
→B
Idea, no result yet
Hero with 'secret weapon' angle, outcome bullets and benefits under CTA
Product pageUSP bars & benefit icons
A
→B
Idea, no result yet
PDP redesign: brand colors, benefit under title, subscription-first selector
Product pageReviews & star ratings
A
→B
Idea, no result yet
Post-ATC upsell popup: 'Great choice!', complete the set, savings shown
CartUpsells & cross-sells
A
→B
Idea, no result yet
Add a Problem > Solution > Result section with before/after
Landing pageBenefit, problem, how-it-works & results sections
A
→B
Idea, no result yet
Collection header: sale banner, sticky nav, bigger text, products moved up
Collection pageSales, urgency & limited-time offers
A
→B
Idea, no result yet
Make shipping/returns visible and put benefits in dropdown labels
Product pageMoney-back guarantee & returns
A
→B
Idea, no result yet
Put payment and shipping info under ATC and add a value section
Product pageShipping & delivery messaging
A
→B
Idea, no result yet
Add a 3-4 reason benefits section to the collection page
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Show supply length and price per day in the quantity selector
Product pageBundles & quantity breaks
A
→B
Idea, no result yet
Insert a money-back guarantee band with a different background
Collection pageSocial proof, authority & press
A
→B
Idea, no result yet
Overload pages with social proof, stats and authority in competitive niches
Product pageSocial proof, authority & press
A
→B
Idea, no result yet
Add USP icons + text above the collection product grid
Collection pageUSP bars & benefit icons
A
→B
Idea, no result yet
Comparison section that makes the alternatives look worse
Landing pageComparison charts & tables
A
→B
Idea, no result yet
Let shoppers choose with/without shipping protection in the cart
CartShipping & delivery messaging