More branded PDP with clearer value prop and offer urgency

WinnerProduct page · 2024-10-18

Move away from a dropship feel, improve the value prop and how-it-works explanation, and add urgency around the offer.

A/B test results shown (figures in image)

Who ran it

Kasper Dolk (@kasper_dolk) shared this test on X. The numbers and screenshots are theirs.

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